Product · The Marketing Team

Five specialists. One job: make your phone ring.

Content, SEO and local search, competitive intel, technical, analytics — five accountable specialists plus a human strategist. You sign off; the calls get counted. $399/month, no contract.

Tracking live day one Outcomes-first weekly report
Jenna
Jenna
Chief Marketing Officer

Five specialists. Each accountable by name.

What the team owns

Every job has a name attached to it.

Not a task list you operate. Not a black box you fund. Five defined jobs, each with an owner who answers for their week in plain language.

HarperContent
Harper
  • Researches what your customers actually type into Google — and now, into AI assistants
  • Writes and publishes service pages and posts built to win those searches
  • Every piece waits in your sign-off queue before going live
A typical line from the weekly report

“Wrote and published the water heater page targeting ‘water heater replacement + your city’ — live after your sign-off Tuesday.”

JennaCMO
Jenna
  • Sets the plan — which campaigns run, what each one is for, and what the team takes on next
  • Proposes new campaigns rather than launching them, and holds the approval gate for everything the team produces — the decision to run stays yours
  • Steers the other four, so what Cole finds and Nova measures reaches the work already in flight — not next quarter
A typical line from the weekly report

“Water heater campaign lost 30% of its traffic — paused it, moved two pending pieces onto the furnace theme. First thing on your Monday call.”

ColeCompetitive Intel
Cole
  • Watches your competitors daily: new pages, ranking moves, profile changes
  • Turns what he finds into briefs the rest of the team acts on
  • You hear about the threat and the response in the same sentence
A typical line from the weekly report

“Your competitor added 3 service pages and now ranks for ‘emergency plumber near me’ — Harper is drafting the response.”

TheoTechnical
Theo
  • Page speed and mobile scores — the silent killers of local rankings
  • Crawl and indexing problems found and fixed, not just reported
  • Structured data so search engines and AI assistants understand your business
A typical line from the weekly report

“Fixed render-blocking scripts: mobile score 38 → 71. Two issues remain, scheduled next week.”

NovaAnalytics & Attribution — the proof layer
Nova
  • Call tracking installed on day one, before any marketing begins — your baseline goes on record first
  • Every call and form fill counted and attributed to its source: profile, page, or search
  • Writes the opening of every weekly report: outcomes first, then the work that produced them
A typical line from the weekly report

“9 tracked calls this week vs. your baseline of 4. Top source: Google Business Profile.”

Local search, done right

Local SEO isn’t a separate tool. It’s a job on the team.

Plenty of software will “optimize your Google Business Profile” and hand you a to-do list. Atiro doesn’t sell you a dashboard to operate — Jenna does the work, across every surface where local customers find you, and Nova proves what it produced.

  • Google Business Profile management — the single biggest driver of local calls, run weekly, not set-and-forgotten
  • Apple Business Connect & Bing Places — the profiles behind Siri, Apple Maps, and the engines AI assistants read
  • Citations & consistency — your name, address, and phone agreeing everywhere that matters
  • Review strategy — closing the gap with the competitor who’s beating you on trust
  • AI-answer visibility — tracked as its own outcome: when someone asks “best [your trade] near me,” do you appear?

Why it’s bundled, not sold apart

Local SEO only proves itself through attribution — a profile update matters when it produces a tracked call. Splitting the profile work from the call tracking recreates the industry’s oldest problem: activity without evidence. So at Atiro, they’re one product, one report, one accountable team.

See how the system fits together
The human layer

And a person who picks up.

The AI specialists do roughly 80% of the execution. Your in-house human strategist holds the rest — the judgment, the context, the conversation.

Expert-led onboarding

Your strategist sets up the account with you, learns the business, and writes down the one thing you’re most worried about — then holds the team to it.

A monthly strategy call

Thirty minutes, human to human: what the numbers say, what the team does next, and anything you want changed.

Twice-monthly access

Questions between calls? Your strategist is reachable twice a month, whenever something’s on your mind. Not a ticket queue — a person who knows your account.

Questions

Asked by every smart buyer. Answered straight.

Does the Marketing Team include local SEO?

Yes — it’s core, not an add-on. Jenna manages Google Business Profile, Apple Business Connect, and Bing Places, plus citations, reviews, and map-pack ranking, under the same sign-off and call-tracking system as everything else. One team, one report, one set of numbers.

Who writes the content — AI or humans?

Harper, an AI, researches and drafts everything. Nothing publishes until you approve it, and your human strategist reviews direction monthly. We disclose AI authorship openly — it’s the reason the price works.

Do I need to change my website?

No. The team works on your existing site and profiles. If the site itself is the bottleneck, our Websites product can rebuild it — but it’s optional, and your free audit will tell you honestly whether you need it.

How is this different from marketing software?

Software gives you a dashboard and leaves you to operate it. Atiro’s specialists do the work — draft the page, fix the site, update the profile — then answer for it by name every Monday. The only thing you operate is the approve button.

Your 5-person marketing team is one click away.

30-day free trial. No card. Cancel any time, though by then, you probably won't want to.

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